Research objectives
Competitor analysis and UX benchmark on digital health services, identification of frictions and best practice with the aim of designing new sets of services and touchpoint.
Methodology
Desk research
Online research on
health insurance services.
Interviews
Interviews with health insurance
clients, platforms observation.
Analysis
Deep study of digital platforms,
insights generation.
Process
80+
Competitor identified.
27
Competitor observed.
17
Competitor analyzed.
Competitor
ANALYZED FEATURES
Login
Doctors and
clinics search
Doctor appointment
booking
Payments
Archive /
Health history
Emergency
call
Accident statement
and refund
© 2018 Design Group Italia + Generali Welion