A day Workshop in Prague
Opportunities and potential use cases for the "Bridge Key" technology.
Introduction
A one day workshop, in which the core team comes together and goes through a series of innovation exercises aimed at exploring the opportunities and potential use cases for the "Bridge Key" technology.
By doing so, all hypotheses, assumptions and knowledge gaps regarding key customers will be captured as input to possible future Voice of Customer (VOC) research.
Moments
The hypothesis workshop aims to generate the following values:
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A forum for knowledge exchange between all key team members.
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Alignment on common view of the target customer persona types and their needs.
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Capture initial ideas for new product systems, services and business opportunities
Workshop Tools
Tech Ecosystem
We discuss the new tech ecosystem, arriving to be aligned about this new configuration. Beginning with the Car view eco-system and then the Bridge Key one.
Stakeholders map
A map of the potential customers ecosystem (B2B & B2C). Brainstorm and open discussion on the types of customers who could potentially influence the success and adoption of the new technology.
Personas creation
Practical session to develop persona profiles of prioritized customer typologies. “What are the key questions we should ask this customer? “What do we think are the key expectations of these personas?"
Customer journey
It documents the customer experience through his/her perspective, helping you best understand how customers are interacting with suppliers (Manufacturers and/or Assa Abloy) and helps identify critical touch points for maximum value creation.
Value proposition
Specification of the key touch points that could form the core components of the 'hypothetical' use-case, with a statement of the value proposition for each. Describe the key features of the products & services.Describe how the system delivers value to the customer. What is the core need being served?
Elevator Pitch
A team consensus on the ideas, challenges and opportunities of all ideas presented, along with a better understanding of the needs for Voice of Customer research.
How does the value chain need to change in order to deliver this new solutions?
Insights
Learning from Users
The three use cases that evolved in the Workshop were based on personal experience on people in the room. By going out and talking with similar customer typologies this experience design tools would help the ideas get richer.
Grow VOC knowledge
The learning from this exercise could be included in conversations with customer / stakeholder types in order to grow Assa Abloy knowledge of VOC.
Future Workshops
Potentially similar workshop can in which some customer are included into the team may identify new opportunities, not identifiable by the current team.
DGI team involved
Peter Newbold
Industrial Service Design Director
Christopher Schutte
Director of Experiential Spaces
Stefania Berselli
Service Designer
© 2015 Design Group Italia + Assa Abloy